Are you looking to create the perfect ad for your homeschool printables, resources or courses? Writing compelling copy is an essential part of successful ad design, and can make all the difference in achieving your goals.
When it comes to writing an ad, it's important to remember that you only have a few seconds to capture the attention of your audience.
To make sure that your ads stand out and leave an impression on potential customers, here are 5 tips for writing amazing ads:
1. Know who you are talking to
Always start with a clear understanding of your ideal customer.
- Ask yourself, are you writing to the child or to the person that is buying your products (likely their mom).
- Are they new to homeschooling or do they have lots of experience?
- Are they familiar with your type of products, or do they still need to be convinced?
Answering these questions will help you write an ad or post that resonates with them and makes them more likely to buy.
2. Talk about your benefit, not just your features
There is a difference between a list of features and a list of benefits. Features are facts about your product or service. Benefits are the positive way those unique differences and features are going to impact their child's life.
Before they buy, moms want to know how their kids will benefit from what you're offering.
3. Write a great headline
Use the words they are looking for, so they can quickly tell if they need your product. Tell them "what is it" and "why they should care".
4. Add a call to action
A call-to-action is a call for your readers to take an action. It should be one to two sentences telling them what to do and how to do it. Without a call to action, your posts are less likely to make sales.
Use our Call To Action Formula
Capture their attention with the benefit
- Want to learn more about how our [product/service] solves [your problem]?
Tell them what to do and how to do it
Explain what it is you want them to accomplish after reading your post. Give them all the information and links they need to accomplish what you want them to do.
- Sign up for our next event here: example.com
Add urgency or a deadline
Now that you've captured their attention with a benefit, told them what to do and how to do it, it's time to add some urgency or a deadline.
- This can be as simple as: "Expires soon!" or if you don't have a particular deadline or end date, you can just add "now" or "today".
5.Double-check your ad (Don't skip this step!)
Read your post out loud.
This will help you tell if your ad flows well and is easy to understand. You could also read your post to a friend and get their feedback on it as well.
Grammar check your ad
You can just read through your post yourself, but we have found that it is helpful to have a tool to help you with that. Both Grammarly and Pro Writing Aid are great tools for checking grammar among other things and add an extra layer of polish to your posts.
Final Thoughts
Writing an amazing ad for a magazine is achievable with the right knowledge and understanding. With these five tips, you are now equipped to create an attention-grabbing ad that is sure to get your product or service noticed. Remember to keep it simple, make sure it is relevant to the audience, include a call-to-action, and focus on the benefits of your product or service.
