Are you struggling to capture the attention of your target audience on Instagram? As homeschool businesses continue to increase in numbers, it's more crucial than ever to stand out from the crowd. One way to do this is by crafting captivating captions that not only grab attention, but also provide value to your followers.
In this article, we'll explore different strategies and tips on how to write Instagram captions that resonate with your audience and help grow your homeschool business. Whether you're an educator selling educational resources or a coach providing homeschooling guidance, these insights will help you create compelling content that engages and converts. So let's dive in!
1. Stop people from scrolling by your post with a good image
"A good image is like a fishhook with bait. Without it, no fish. Or, in your case, no clicks." ~ Amelia DeField, Small Town and Rural
TIP: Using copyrighted photos can have disastrous consequences. Ensure the picture is licensed for commercial use on a website such as Unsplash.com, Canva Pro, or buy a stock image (from iStockPhoto.com) or snap a photo yourself.
2. Get their attention with the first line of your caption
You should begin your caption with an attention-grabbing first line. Your post is an interruption of their regular feed, so you want to make it worth their time to stop and read your post.
The goal of the first line is to get them to click on the read more option to see the rest of your caption.
3. Add more details to keep them interested
Once you have your potential customer's attention, it is time to add value and more information.
Here are a few ideas to get you started:
- TELL A STORY about you or one of your products.
- GIVE A TIP on how to use one of your products.
- INSPIRE by sharing something encouraging.
- TELL A JOKE that your customer can relate to.
- Explain your HOPES & DREAMS for the future.
- SHARE YOUR PROCESS and some behind the scenes.
- FEATURE one of your products.
4. Now tell them what you want them to do with your call-to-action
A call-to-action is a vital part of any social media post because it instructs the reader on what to do next. Your social media post will be less effective if it lacks a call-to-action.
Use The Call-To-Action Formula
Capture their attention with the benefit. Example: Want to learn more about how our [product/service] solves [your problem]?
Tell them what to do and how to do it. Give them all the information and links they need to accomplish what you want them to do. Example: Sign up for our next event here: example.com
Add urgency or a deadline. Examples: This can be as simple as: “Expires soon!” or if you don't have a particular deadline or end date, you can just add “now” or “today”.
5. Add a few #hashtags
How many hashtags should you add?
INSTAGRAM: 5 hashtags (30 hashtags max)
FACEBOOK, TWITTER & MEWE: 3-5 hashtags
6. Tag local landmarks, people, or businesses in your posts
When you @mention someone, they will receive a notification in their activity feed. It will also make a link to their account.
Mentioning micro-influencers in a comment is a terrific way to get people involved in the conversation.
7. Add emojis to make your posts stand out
Emojis not only make your post more visually appealing, but they also help it stand out. We recommend using no more than 3-5 emojis each post.
TIP: Go to emojipedia.com to find the perfect emojis and find extra secret emojis with the search ability.
8. Read your post out loud
Have you ever hit the "publish" button on a blog post or social media update, only to realize that there were errors that you missed? It's an all-too-common occurrence. Whether it's a typo, grammatical mistake, or just awkward phrasing, these errors can undermine your credibility and professionalism.
One simple trick to catch these mistakes is to read your post out loud before publishing. When we read silently, our brains can sometimes fill in missing words or overlook small errors. But when we read out loud, our brains process the words differently, and we're more likely to pick up on mistakes.
By reading your post out loud, you'll also get a better sense of its flow and tone. If something sounds awkward or clunky when spoken aloud, it will likely come across the same way to your readers.
TIP: Try to always remember to avoid industry jargon/slang that your customers don't understand. Make your post conversational and approachable rather than a hard pitch.
9. Grammar check your posts
You may just read over your article on your own, but we've found that having a tool to assist you with that is beneficial. LanguageTool and Pro Writing Aid are both excellent tools for checking grammar and adding a professional touch to your writings.
Writing captivating Instagram captions is a skill that can be developed with practice and creativity. By understanding the importance of storytelling, using emojis, adding hashtags strategically, and keeping it concise, you can increase engagement and build a loyal following on the platform.
With these tips and tricks in mind, you'll be able to write captivating captions that will keep your followers coming back for more. So go ahead, put these tips into action and watch your Instagram engagement soar!
